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Cultural shocks frequently happen due to weak knowledge of Thai culture.
-Thai people are always ready to help. If somebody asks for his way, Thai people might prefer saying a wrong indication instead of saying they don't know. The concept of saving face is very important.
-To criticize is not popular in Thai society. Thai society is based on harmony, consensus. In a factory, a boss shall not criticize one staff in front of all employees. It shall be done with tact with indirect critics and not direct critics. It is the contrary of western methods. For example teachers are never criticized because they represent the knowledge.
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Cultural shocks frequently happen due to weak knowledge of Thai monarchy.
-In Thailand, the Royal family is highly worshipped, especially the King Rama 9. Nobody dare to criticize them. There is even a law for crime de Lèse-Majesté. A few years ago a foreigner did have big problems when a misunderstanding happened with a restaurant owner. Disagreeing on the bill, the foreigner did walk on a bank note on purpose. But on every Thai bank note, there is the King's face! The restaurant owner gave him a painful correction for this serious offence.
-Buddhist enlightenment is reached by using meditation through the mind, so the head. The head is the most valued part of the body. Of course the King's head is the most valued. The feet symbolize the attachment to the ground, so the human beings' suffering. The feet are the lowest part of the body.
-When having a shower, Thai people shall not use the same towel for the whole body. The correct way is to use one for the upper part (the head) and another for the lower parts.
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Cultural shocks frequently happen due to weak knowledge of Thai behavior.
-Thai people are rarely seen in swimming suit. They swim with their pants and tee-shirt. Skin shall not be dark. A sunbathed skin is not appreciated by Thai people because it is the symbol of the peasant. If one has a skin dark, it means that he is working outside. Symbol of beauty is the whiteness. So in Thailand foreigners are looking for sun to get a sunbathed skin - symbol of nice holidays - but Thai people try to escape it!
-Thai people are also puzzled to see topless foreigner women on the beach. A normal Thai woman will never do this. Two places with a serious contrast are Pattaya and Bang Saen in Chonburi area. Pattaya is the famous international beach resort dedicated for foreigners. Bang Saen is a beach resort only frequented by Thai people.
-Seeing a Thai woman with an umbrella when the sun is shinning ? In all Asian countries umbrella is also used to protect against sun.
-Seeing Thai people wear jacket while driving motorbike even in the hot sun because jacket is used to protect against the sun.
-The way Thai people close the car doors is different from the foreigner way. In Thailand doors are closed in order to avoid somebody opening it from the outside. In westerner countries doors are not closed in order to allow a fast opening in case of an emergency.
-When a gift is offered to Thai people, they always thank but might not open the gift immediately. It is not an offense. In Thai society, intense joy expression are not shown to others. So the gift is opened when the person is alone. Anyway if the person doesn't like the gift, nobody see her disappointment ! But now with the use of foreign customs in Thai society, the gift is often opened immediately. One thing not to do is to make a joke about the gift offered by a Thai people. The person might not appreciated the joke especially if she has searched for the gift during a long time. It is like losing the face in front of the others.
-To show expression such as anger in front of other is not valued. It is the same for laughs. Especially for women. Most of the time they put the hand before the mouth when laughing.
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Cultural shocks frequently happen due to weak knowledge of Thai language.
-Some Thai people greet foreigners by saying "Hey you !". From a foreigner point of view, this is not a polite way to greet people. What will Thai people think if foreigner greet them with the word "MEUNG" ( มึง ), i.e. "YOU" used by person of lower social status. Anyway when they say "Hey you !", Thai people always use a nice smile.
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Cultural shocks frequently happen due to weak knowledge of Thai body language.
-Thai people do not like big effusion, body contact. They don't like to be stared eye into eye. It is the opposite of western methods.
-Big and loud laughs are not common. Thai women often put their hand in front of the mouth before laughing.
-Holding hands is fine, but hugging or kissing in public is not acceptable. Love is barely shown outside home.
-As feet are considered as the lowest valued part of the body, pointing somebody with a foot is a big mistake. The westerner attitude to put the feet on the desk, cross over a meal while people are eating is also mistakes. As the head is considered as the highest valued part of the body, heads should not be touched except for children.
-Thai smile has several meanings from a greeting, a thank, answer to a greeting, a way to excuse one-self, a way to not answer and so on... If a lovely Thai girl smiles at you, it doesn't means that she is fond of you. She might be puzzled by your clothes, your blond hair and simply by the way you walk. And don't forget that Thailand is the Land of smiles.
-Some foreigners living in Thailand complain that Thai people often smile at inappropriate times. To the foreigner, what appears as a smile (no matter that it is not a happy smile) is seen as the Thai people taking the situation too lightly. Thai society puts much emphasis on relationships. Thai people want to create a friendly atmosphere.
-Speaking loudly is not also a typical Thai attitude. Foreigners speaking loudly to get something or because they are angry won't succeed at all. It will only worsen the situation.
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